Behind The Cloud Project: Our Mission to End Child Abuse

At The Cloud Project, we believe that comfort has the power to change lives. Healing can begin with something as simple as a soft hug. But our mission goes beyond offering adorable plush toys. We're here to take a stand against child abuse and give people a way to make a real impact.

Why We Started

The Cloud Project began with a simple but powerful idea: every child deserves to feel safe, seen, and supported. Around the world, many children suffer in silence. We knew we had to do something meaningful.

We started with the Cuddle a Cloud Plush, a cloud-shaped plush designed to bring warmth, security, and hope. It's more than a plush. It's a symbol of the brighter skies we’re working to create.

Our hero product, the Cuddle a Cloud Plush, created to bring comfort and raise awareness for children affected by abuse

Our hero product, the Cuddle a Cloud Plush, created to bring comfort and raise awareness for children affected by abuse

Our Mission

Fifteen percent of every purchase from The Cloud Project is donated to organizations that work to end child abuse and support survivors. These funds go toward trauma recovery programs, awareness campaigns, and prevention efforts.

Prevent Child Abuse America logo — one of the organizations The Cloud Project supports through donations to help end child abuse

Prevent Child Abuse America logo

One of the organizations The Cloud Project supports through donations to help end child abuse

When someone buys from us, they’re not just purchasing a product. They’re becoming part of a larger movement.

Why It Matters

Child abuse has long-lasting effects on a child’s emotional and psychological wellbeing. It’s one of the most heartbreaking and under-discussed issues we face. Comfort and care can play a meaningful role in recovery.

Our products are a way to start conversations, offer support, and show that healing is possible.

The Bigger Picture

The Cloud Project is more than a shop. It's a community of people who believe in protecting children and supporting survivors. Whether you’re gifting a plush to someone who needs comfort or wearing one of our items to spread awareness, you’re helping clear the skies of the dark clouds of child abuse.

Final Thoughts

Our mission is rooted in empathy, action, and hope. We’re honored to do this work, and we’re grateful you’re here with us.

Together, we can clear the skies of child abuse and build a brighter future for children everywhere.

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